Ask Harry

AGENCY ONBOARDING, BRIEFING, PROJECT MANAGEMENT,
SCRIPTING, REPORTING

To reach younger audiences, I onboarded and collaborated with content agency Sophomore to create “edutaining” content for TikTok and Instagram. Featuring TikTok personality Jack Innanen, our menswear 101 hotline grew Harry Rosen’s TikTok from virtually zero to 95,000 followers, boosted brand search by 30%, and achieved a best-in-class relative brand lift from Google, positioning Harry Rosen as a go-to for menswear expertise.