Editorial Strategy
EDITING, LONG-FORM COPYWRITING, WRITING, FREELANCER COLLABORATION, SEO, REPORTING
I specialize in crafting and leading editorial strategies that engage target audiences and drive impactful storytelling. By curating compelling narratives and ensuring cohesive messaging across diverse platforms. I work cross-functionally to increase reach, relevance, and revenue. My approach to content strategy is informed by data, insights, and an expert understanding of culture.
-
Harry Rosen
At HARRY ROSEN, I served as the Managing Editor of the bi-annual Harry magazine and the brand’s Editorial web platform. In this role, I spearheaded the content strategy for Canada’s leading menswear retailer, strategically elevating the brand’s platform and vision across all channels. This approach not only enhanced the brand’s presence but also significantly increased organic web traffic, reinforcing our leadership in the market.
-
Frank And Oak
At FRANK AND OAK, I developed The Handbook, a daily affirmation of the brand’s commitment to “Good Living” through Style, People, and Culture. As Editor-in-Chief, I led the content strategy by managing a network of freelance contributors while personally overseeing all published content. This initiative solidified our brand’s identity and deepened engagement with our audience, even though the current Frank And Oak team has since removed Editorial from their site. For a glimpse of our work, see the Archive.